CEO Handbook

I. CEO IDENTITY & PURPOSE

1. Why This Business Exists

Toya’s Next Level Tutoring, LLC exists to educate without exploitation.
This business was built to:

Serve students with integrity
Break generational academic barriers
Operate with dignity, structure, and professionalism

This is not a hustle.
This is a legacy vehicle.

2. Who I Serve

I serve:

Serious learners
Supportive families
Students willing to do the work

I do not serve:

Last-minute panic
Disrespectful communication
People who mistake kindness for weakness

3. My Non-Negotiables

I will:

Protect my peace
Enforce policies without guilt
Require payment before service
Uphold academic integrity

I will never again:

Work unpaid
Discount out of guilt
Negotiate my worth
Sacrifice peace for money

4. Boundary Statement (Core Truth)

My kindness is not weakness.

My flexibility is not availability.

My expertise is not up for debate.

II. ETHICS, INTEGRITY & STUDENT RESPONSIBILITY

1. Academic Integrity (Zero Tolerance)

I guide learning.
I do not:

Complete assignments
Assist with cheating
Allow plagiarism

Any violation results in immediate termination.

I refuse to contribute to students becoming statistics.
I prepare them for real life — not shortcuts.

2. Responsibility Philosophy

Students must:

Show up prepared
Participate actively
Take ownership of learning

Parents must:

Respect boundaries
Support consistency
Trust the process

III. OPERATIONS & CAPACITY PROTECTION

1. Business Model

Virtual-only tutoring
Primary platform: Google Meet
Backup: Zoom (at my discretion)

I do not troubleshoot tech beyond reason.

2. Time Authority

My time is:

Finite
Valuable
Non-refundable

I do not bend time for:

Poor planning
Emergencies without fees
Disrespect

3. Weekly Capacity Rule

My sustainable cap is 16 sessions per week.

More than this:

Creates exhaustion
Reduces quality
Violates my peace

I will not exceed this cap without intentional adjustment.

IV. MONEY, PRICING & SELF-WORTH

1. Pricing Philosophy

My prices reflect:

My education
My experience
My emotional labor
My preparation time

Pricing is not emotional.
Pricing is strategic.

2. Payment Authority

Rules:

No invoice = no service
No payment = no scheduling
Invoices expire in 24 hours
No refunds after termination

I do not chase money.
I release unpaid availability.

3. Guilt Detox

I release the belief that:

I must overgive to be worthy
Flexibility equals kindness
Saying no is harmful

Saying no protects everyone.

V. DECISION-MAKING & CEO AUTHORITY

1. Final Authority Rule

All decisions rest with me:

Scheduling
Fit
Pricing
Termination

I do not over-explain decisions.

2. “Not a Fit” Is Enough

I do not justify declines.
I do not apologize for boundaries.
I do not negotiate standards.

3. Emotional Detachment Rule

Client emotions are not directives.

I lead with:

Calm
Consistency
Policy

VI. ENFORCEMENT & CONSEQUENCES

1. Enforcement Is Not Personal

Policies apply equally.
Consistency builds respect.

2. Escalation Structure

Policy reminder
Final warning
Termination

Termination is:

Professional
Calm
Final

3. No Rescue Mode

I do not:

Rush
Fix panic
Absorb stress

I support learning — not chaos.

VII. LEGACY, REVIEW & COMMITMENT

1. Annual Review Promise

Each year I will review:

Capacity
Revenue
Peace level
Alignment

If it costs my peace, it costs too much.

2. Generational Commitment

This business honors:

My grandmother’s kindness
My mother’s strength
My future stability

I do not dishonor them by overextending myself.

3. CEO Oath (Read Monthly)

I am the CEO of Toya’s Next Level Tutoring, LLC.
I choose sustainability over sacrifice.
I choose structure over stress.
I choose peace without apology.

Signed:
LaToya Nicole Lightning
Founder & CEO